Is Apple going to do the unthinkable?
Posted by
Gerry McCoy
There are lots and lots of rumours flying around about the impending Apple announcement today. There is only one that really interests me.
Apple looks like they are going to have the cheapest laptop they have ever produced. The price point looks like $899.
If that is so then it could represent the next shift in switching patterns.
One of the main criticisms I get from people who want a laptop is that, while they would love a Mac, the can't justify the price point of around £800. They see the advertisements in PC World on TV for "laptops at the amazing value price of £299" or something similar.
The thing is, in the back of their heads they know that what they are buying is generally a big sack of crap, but anything dearer and they get nervous. If Apple do the $899, that will probably translate into £499. Now, that is getting to the tipping point of affordable. I always thought that if Apple could have a "4" at the start of their laptop prices they would generate more sales everywhere.
If that happens, it could be one of the principal factors that would keep Apple one of the more solvent Tech Companies during the forthcoming recession.
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